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Reach Treasure Valley's most upscale single-family's homes
RSVP reaches the Top 75,000 owner-occupied homes in Boise.
 
Ada County
Total Homes:  180,000
RSVP Circulation:  50,000
RSVP Homes as a Percentage of Owner-Occupied Homes:  Top 28%
Average RSVP Home Value:  $445,000
Average RSVP Household Income:  $148,000
 
Canyon County
Total Homes:  86,000
RSVP Circulation:  25,000
RSVP Homes as a Percentage of Owner-Occupied Homes:  Top 29%
Average RSVP Home Value:  $301,000
Average RSVP Household Income:  $90,000
 
RSVP homeowners are:
• Primarily between the ages of 30-64 years of age
• Highly-educated earners; doctors, executives, business owners and professionals
• Affluent consumers eager to save money; 84% often or sometimes open the RSVP postcard deck*
 
*RSVP consumer survey, On Target Research, November 2012